Thursday, May 23, 2013

oh la la Tarjaaay!

BIG news...

"I Do", Target!

No, I'm not marrying Target! :)

Target + Wedding ...

Target has announced their newest line... BRIDAL!
Yes, it's true, they are now offering a Bridal Collection, exclusively online.

Target's four new bridal gowns are by Tevolio, 
whose name is inspired by the Italian phrase "Ti voglio", 
which loosely translates as "I love you."  

The satin styles come in two colors, Porcelain White or Antique Ivory.
With a wide range of sizes, from 2 to 28. 
A soft cowl-neck option and basic strapless gown sell for $99.99, while a cap-sleeve style and ruched gown with a wrap neckline cost $129.99. 

Style 1.)

cowl neck

Style 2.)

ruched with a wrap neckline

Style 3.)

cap sleeve

Style 4.)


Also in the Tevolio Bridal Collection for Target are ten bridesmaid gowns that come in the option of short or long hemlines, & retail (starting at) $69.99 and come in a wide variety of colors, 
two of which are "Spotlight Red" (perhaps a tribute to Target), and "Pink Lemonade".

My favorites, in Pink Lemonade:

In addition to the Bride's besties, there are two style options for the flower girl, starting at $25.

As well as tuxes for the ring bearer, starting at $40.

 Jennifer Lansing, from the product development team at Target explained in a press release what makes their bridal line unique. "We make sure that each of our dresses has something special," said Lansing. "For example, some dresses have a removable flower pin. You can wear the dress with or without it. Many of our dresses have pockets—even bridal gowns. We know that most brides don't exactly carry a handbag during the ceremony. And she needs lipstick!"

Lansing says the convenience of shopping from home has major appeal for busy brides as well. "The Tevolio page on includes a detailed fabric glossary with all the colors of our dresses, for example. The online experience will also include jewelry, shoes, and foundation garments, so there's everything a bride needs in one place!"

So, just because Target is offering a Bridal Collection that won't break your bank account, does not mean the dresses lack the personal details of high-end wedding gowns.

I think this is a brilliant move for Target to make, of course my opinion is most likely biased since I LOVE LOVE LOVE them! But aside from my love, they are now the first & only national retailer to offer a "one stop" shop for all your nuptial necessities.... 
from the registry to the invitations and now to the dress!
bravo Target, bravo!

Now, if only they would partner up with Mr. Louboutin, that would be FABULOUS!
I mean, they do already have one thing in common... the color RED! ;)


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